Bob Mould And Sugar Return With Rocking Single “Keep Looping”…SUGAR – the iconic alternative rock trio led by Bob Mould alongside bassist David Barbe and drummer Malcolm Travis – share a new single, “Keep Looping.” The track follows SUGAR’s highly acclaimed recent singles “Long Live Love” and “House of Dead Memories,”
Of the new track, Mould notes: “Living in SF, I have a love/hate relationship with AI. It’s bringing my City back to life, but at what cost to society and the environment? And do we trust the current regime to do the right thing with this new tech? The new song has more snarl, and the lyrics say it all: A touch of dopamine. The steady beat of the drum. Get used to the constant hum of the Lie.”
“‘Keep Looping’ might be my favorite of the new SUGAR songs. Just like so many other things that quite literally keep looping in my head, this song gets stuck in my brain quite a bit,” says Barbe. “The combination of the intensity of the main riff and the elevation of the bridge checks a lot of boxes for me. As was the case with “House of Dead Memories” and “Long Live Love,” I am stoked for it to finally be unleashed for public consumption.”
ABOUT SUGAR:
Having already placed his indelible mark on modern music with Hüsker Dü and solo album Workbook, Bob Mould enlisted bassist David Barbe and drummer Malcolm Travis leading to the formation of SUGAR, who made their live debut in early 1992 at Athens, GA’s famed 40 Watt Club. Named by NME as its 1992 Album of the Year, SUGAR’s now-classic debut album, Copper Blue, immediately proved a sensation, earning worldwide acclaim and landmark status for the melodic strength and intensely cathartic popcraft of songs like “A Good Idea”, “Helpless”, and the alternative rock radio hit and MTV favorite, “If I Can’t Change Your Mind”.
With the wind at their back, SUGAR unleashed Beaster in 1993, making a momentous debut at #4 on Billboard’s Heatseekers chart. Though recorded during the same sessions that yielded Copper Blue, the six-song mini-album evinced a more visceral energy and dark melancholy than its predecessor, highlighted by such pulverising expressions of sacrilegious fury as “Judas Cradle” and “JC Auto”. 1994’s second full-length LP, File Under: Easy Listening once again made an explosive arrival, this time landing in the upper reaches of the overall Billboard 200. The album saw SUGAR pushing boundaries yet again on songs like the Americana-tinged “Believe What You’re Saying” and the incendiary “Gee Angel”, tackling a wider range of musical approaches without sacrificing their signature intensity and unrestrained power. Despite their successes, SUGAR called it a day following a Japanese tour in early 1995. A series of live recordings, reissues, and anthologies served to magnify the band’s legacy over the three decades since, confirming SUGAR as incontrovertible masters of high-volume guitar-fuelled rock for the ages. The original members of SUGAR reconvened in June 2025 to record “House Of Dead Memories”, “Long Live Love”, and “Keep Looping” – the first new SUGAR songs in over three decades.
For more on Sugar, visit: https://sugarcopperblue.com/
