3x-Grammy-nominated and four-time #1 rock outfit NOTHING MORE caused quite a stir about their latest video, “EXISTENTIAL DREAD,” before it was even officially released yesterday. After only a teaser trailer was shared (Friday, August 15), a debate online about the use of AI to create music videos and art was quickly sparked.
The next day, singer Jonny Hawkins commented on the band’s Instagram in response to fans being unhappy with the AI medium. “AI didn’t make a video for us. We hired an artist, I plotted out a vision, theme and visuals. Then that artist used AI to start generating images that he edited together through multiple versions with notes… and then tweaked that into a visual experience for the viewer.” Hawkins adds: “There is a huge difference between letting a machine create something and using a machine to create something. Nine Inch Nails is a perfect example of a prolific artist who used machines to sculpt their sound. It’s all about how you use the tool that determines art, not which tools you are using.
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