XS ROCK: Tell me about the latest Prime (UK Band) news? Any new projects coming out or live shows?
Our most recent project has been our new CD / MP3 compilation covering the first four years of Prime called ‘Art/Facts’ (released in June) which we were due to tour in the Spring, before Covid-19 grabbed it’s hold on things. So instead of touring – and it was going to be our last ever series of shows – we had to make do with a bit of attention online, including our lead song from release ‘To Be Or Not To Be’ getting a ridiculous amount of plays, way more than should have been expected, so that was nice. We are currently recording our last couple of singles.
XS ROCK: So how long has the band been together?
Five years with different lineups until I ended the band in late 2019 with this year meant to be our swansong year.
XS ROCK: What was your main motivation for originally starting or being in a band?
Just to create a bit of a splash, annoy a few people, entertain a few people, and put something a little bit different out there. I think from 2015 onwards we 100 hundred percent succeeded. You hear a Prime tune and you know it’s us… I think.
XS ROCK: What is your music background?
None really! Just as a fan before starting out in garage bands in the late 2000’s, I played in some quite nice ones from the get-go actually, I was lucky.
XS ROCK: What image do you think your music conveys?
I was talking to some lovely people from Yorkshire lately and they commented on our bio, in which said we were “explosive”… On the chat the lad said “I don’t think Prime (UK Band) are just that kind of group alone, you were passionate and you stood for something, don’t sell yourself short”… Kind words.
XS ROCK: What are your current music career goals?
Now that I don’t want to play live again I’d like to do some creative work behind the scenes… Also working on film and video content soundtrack-wise I would find very interesting.
XS ROCK: Which do you prefer? Writing new songs and recording or playing for a live audience?
Playing live is where it’s at for me, I’ve played to a thousand people in Germany and close to that in the UK recently, as well as o2 Academy venues in Sheffield and Leicester, and believe me you can’t beat the buzz of a great reaction from that kind of audience especially. If Prime had a weakness it’s probably that we didn’t record enough and have enough of a long term game plan, so looking back I would have recorded more as we had some solid unreleased material.
XS ROCK: What are your songs’ lyrics about? (What specific themes do they cover?)
Real life, real themes, and probably overexaggerated lyrics of what I imagine the ‘other side’ in film/music and big business to be. Always to give an honest viewpoint in my songs whatever I do.
XS ROCK: What is the single most important thing to you as a musician?
Just to be as original as I can within my field. Prime might have failed at times but at least we tried to be different and blend many styles within the rock and indie genres. Some of the rock and indie music out there is so dull and uninteresting there’s no wonder the genres are losing their favour over the last decade.
XS ROCK: Do you have any outrageous tour stories from the road? If so, please fill us in.
Just the usual drunken antics, trashing equipment onstage accidentally – and having to pay for it! – our bassist losing my bass guitar – as he didn’t have his own – and if I told you some stories I’d have to kill you!
XS ROCK: What’s the strangest request that you’ve ever received from one of your fans?
I haven’t had any strange requests really! The people that like our music tend to respect what we do, get the humour in it, and like the fact that we weren’t a ‘goody goody’ band. They liked the honesty we had… and were honest to us back. It’s like when we supported Electric Six on their European Tour in 2017 and the fans that had been to every single show said “You’re the joint best support band on this tour, and we wish you’d have played more shows… You’re a great band, but your drummer’s crap!” Ha ha.
XS ROCK: Are your friends and family supportive of your choice to play in a rock band?
Supportive to a degree, I’m sure they realise how much it all meant to me… but I think they could have been more supportive at times. I’ve had great friends within the band which always helps push things forward.
XS ROCK: What advice do you have for new bands trying to get started?
Just be honest with your approach, don’t carry any passengers in the band, and make targets for yourself. Prime often ignored the last two things, and that’s why the band didn’t work over the last year or two and the reason we aren’t in operation as a live band anymore.
XS ROCK: What were your favorite tracks to play live?
For most of the time we had a track in the set called ‘Teen TV’ that had a Clash / Ramones vibe to it (there’s a live version on the Art/Facts CD/MP3), and that always got the audience going. ‘Silly Billy’ from our debut mini-album Before The After was a popular tune that people seem to remember, and ‘In Summer’ is probably my favourite song in the Prime catalogue… I think it’s a cracking modern rock song and probably should have had more attention. Sadly, a few months after it’s release cracks began to appear in the band and I stuck my head in the sand for way too long when I should have been recruiting for a bassist to bring us up to the next level.
XS ROCK: Which band or artist inspired you to perform? Why?
Lou Reed – and The Velvet Underground too. A musician who was a brilliantly original, yet simple and effective lyricist, who genuinely didn’t care if his next direction would sabotage his career. He often intentionally sabotaged it! Neil Young and David Bowie were sometimes the same too, I love that.
XS ROCK: If you could design a dream tour for your band, who would be on the bill?
Prime headlining stonking big arenas, and for support I’d probably hire some of the musicians who have been dicks to us over the years, and mess with their equipment so they sound terrible! In all honesty there’s so many great bands out there that I don’t have a dream tour really. Just appreciative audiences and good sound on stage will do!
XS ROCK: What do you consider your greatest accomplishment so far?
Just existing in music and listening to ourselves when it comes to musical direction. We’ve never been bothered about following trends.
XS ROCK: If you weren’t performing in a band what kind of career do you think you would have?
Probably the same things as I’ve needed money from other avenues to continue doing what I love doing. I think I’d throw myself fully into writing, filmmaking and promoting which is something I’ve dipped my toes into.
XS ROCK: What do you think of the current music scene?
It’s fine, like it always was. Some good bands/singers and some boring bands/singers. I think the music I’ve seen on the road over the past few years has been more intricate with a teeny bit of atmosphere than it has been edgy and cool, which is more my cup of tea.
XS ROCK: For anyone that doesn’t know you, what would they be surprised to know about you?
They’d probably realise I wasn’t a cocky arsehole, which is how I probably come across on stage at times! Someone watching us at the o2 Academy in Sheffield said that about me when I was on stage. I took it as a compliment…
XS ROCK: Is there anything that you’d like to promote or say to your fans out there?
Just to thank anyone who takes the time out to check out Prime ‘Art/Facts’ online, it is appreciated, and any kind words or feedback are always welcome and taken on board… usually!
XS ROCK: Thanks again for taking the time to talk with us at XS ROCK!
My pleasure guys, thanks for the interesting questions.
Prime (UK Band) ‘Art / Facts’ Playlist out now: