Paramount has announced the following regarding MTV playing music videos again:
In the run up to the 2025 VIDEO MUSIC AWARDS on CBS, MTV will air an unprecedented week of 24/7 music videos across MTV2, MTV Live and MTV Classic, both classic and current, in a revival of the brand’s early DNA reimagined for today’s audiences. Past VMA winners and legendary MTV personalities will return to curate and spotlight their seven favorite music videos of all time, offering fans an intimate glimpse into the music videos that shaped them.
CBS and MTV will bring back Van Toffler, who helped build the VMAs into a pop-culture phenomenon, in a multi-year deal with his studio Gunpowder & Sky, co-founded with Floris Bauer, to supercharge the show from a single night into a week-long, multiplatform celebration of music and music videos leading up to the main event.
CBS will present the 2025 VIDEO MUSIC AWARDS for the first time, airing LIVE from UBS Arena, Sunday, Sept. 7 (8:00-11:00 PM, ET/5:00-8:00 PM PT), and streaming on Paramount+. The CBS broadcast will also simulcast on MTV with a one-hour live pre-show to air across Paramount Media Networks.
“The VMAs have always been where music and spectacle collide, and no one embodies that spirit more than Van Toffler,” said Paramount co-CEOs Chris McCarthy and George Cheeks who also run Showtime/MTV Entertainment Studios and CBS, respectively. “Bringing Van back to the VMAs, along with Gunpowder & Sky, is about reigniting the rebellious soul of the show with a week-long music immersion and delivering global moments that are impossible to ignore.”
“We’re not just producing a show,” said Toffler, CEO of Gunpowder & Sky. “We’re launching a celebration of music that spans one week, every screen and every generation. Music has always been the heartbeat of the VMAs, but the show’s soul comes from its willingness to break rules, embrace unpredictability and reflect the times. This is about honoring that spirit while blowing open what’s possible across every format.”
See the full press release here: https://www.paramountpressexpress.com/cbs-entertainment/shows/2025-video-music-awards/releases/?view=111565-cbs-and-mtv-announce-van-tofflers-return-to-the-video-music-awards-vmas
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