Jonathan Davis, the iconic frontman of GRAMMY® Award-winning band Korn, has teamed up with fashion designer Ashton Michael to create an exclusive new capsule collection under Davis’s Freak On A Leash pet line. The collection—featuring rebellious fashion, edgy accessories, and plush toys for pets—drops today, April 22nd, and a portion of proceeds will support Pup Culture Rescue, a nonprofit dog rescue based in Pasadena, CA. The rescue’s adoptable pups also star in the campaign’s promo images and videos, bringing the mission full circle.
Launched in 2022 and aptly named after Korn’s legendary single, Freak On A Leash is Davis’s homage to the pets that have brought light into his life. This latest collaboration marks the first time designer Ashton Michael has ventured into the pet space—bringing the same energy he’s used to dress Beyoncé, Post Malone, SZA, Doja Cat, and Megan Thee Stallion to your four-legged best friend.
“The joy and love I get from my dog is like no other,” says Davis. “It’s a special bond we have. To be able to make something to dress them up kind of like your own style… and then giving back to dogs who don’t have homes, it’s just something that makes me feel something warm in my dark little heart.”
“I think the one thing that I wanted to do was take what I would make as an inspiration for stage clothes (for Jonathan) and adapt it to the pets.” says Ashton Hirota (Ashton Michael). “Things that people like about or identify with Jonathan. Like his three eyebrow piercings being incorporated into the collars so that not only do you feel like you are getting a part of his brand for your pet but you’re getting a part of him as the musician, the artist, as this being that we all adore. So the beauty is in the details for me.”
The collection blends punk, metal, and high-fashion aesthetics with unexpected touches that nod to Davis’s personal style—from bandanas with red-to-black gradients and moto-inspired leather to a harness vest adorned with gold metallic rings. The drop includes:
- Spiked Collars (3 row spike collar and single row spiked collar)
- Bold Graphic Bandanas (paisley, gradient, and leather-print motifs)
- Matte Gold Leather Leash with leash extension
- Denim Vests (with patches & leather harness options)
- “Ouija” Plush Toy
- Suede Tug Rope Toy
The collection ranges from $15 to $95 and offers sizes XS through XL for collars and clothing (sizing guide). Every piece is designed to be both functional and statement-making—perfect for pet lovers who like their walks with a side of rock ‘n’ roll. The Freak On A Leash x Ashton Michael collection is now available at FreakOnALeash.com
Freak on a Leash
Jonathan Davis is an American singer, songwriter, and musician, best known as the lead vocalist and frontman of Korn. The band’s self-titled debut album was a record that pioneered a genre, while their enduring success points to a larger cultural moment. Since forming, Korn has sold more than 40 million albums worldwide, collected two GRAMMYs, toured the world countless times, and set many records in the process that will likely never be surpassed. Korn has continued to push the limits of the rock, alternative and metal genres, while remaining a pillar of influence for legions of fans and generations of artists around the globe.
Davis has always been passionate about animals, and as a decades-long pet owner, he decided to take this love to the next level in 2022. When it came time to choose a name for his pet line brand, ‘Freak On A Leash’ was a no brainer, as it is one of his most successful, culture-defining hit singles. The Korn song has earned a GRAMMY and has been streamed over a billion times.
‘Freak On A Leash’ is Jonathan’s own take on pet toys, accessories, and designer pet apparel. The brand’s selection includes wearables such as collars, leashes, bandanas, harnesses, & jackets, as well as plush toys, keychains & charms.
Ashton Michael
Ashton Michael was started in 2005 by founder and designer Ashton Hirota. After leaving behind his first company, Ashton quickly found his bearings within the entertainment industry at the age of 19 years old. Catering to chart topping artists of all genres throughout the years like Beyoncé, Post Malone, Ariana Grande, Machine Gun Kelly, Doja Cat, Megan Thee Stallion, just to name a few. Throughout his 20 year career, Hirota has created iconic looks for the Super Bowl to the Grammys and everything in between.
Pup Culture Rescue
pupculturerescue.org | instagram
Pup Culture Rescue, a 501(c)(3) operating out of Pasadena, CA is a female-led team dedicated to saving dogs and educating the community on the importance of adoption.
Victoria Lily Shaffer launched Pup Culture Rescue in October 2021 after writing her debut publication, Pup Culture: Stories, Tips, and the Importance of Adopting a Dog. She is passionate about combining her advocacy for animal welfare with her experience in entertainment, aiming to create content that inspires and educates viewers about responsible dog parenting and to #AdoptDontShop. Her home is the epitome of organized chaos, often housing puppies, dogs with special medical needs, and behavioral cases (on top of her own diverse quad squad!)
“We believe that every pup deserves a loving home and every individual deserves a loyal companion. Our personalized approach ensures every adopter is united with their perfect match. Through outreach and education we are committed to preventing dogs from abandonment and easing the stress on our shelter system.”
photo credit: Alexander Bemis
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