XSRock News

EVA X Drops New Video, “Machine”

EVA X Drops New Video, "Machine"

Electro-pop artist EVA X has just unveiled the new video for her single, “Machine.”  The video was directed, shot and edited by Erik Gustafson (GRENDEL / ADORATION DESTROYED)

About the song: “Machine” is the first look at EVA X‘s upcoming album, I Dream Of A RealityEVA X has the following to say about the song and its story:

“I have a complicated relationship with my body. I do love it, but sometimes I wish it was different. I wrote “Machine” in a vulnerable spot, when I’d have given anything to feel beautiful like other women on social media. Chasing that aesthetic with injections and makeup was powerful, but also scary- I could create the face and body I wanted, but what would happen when it wore off?

I took all of these tangled feelings and poured them into “Machine”. When I brought the demo to my co-producers, Shane and Adam immediately jumped on it, bringing it to life with a frenetic energy that captured perfectly how alluring and isolating that illusion can be.

In the music video, I wanted to explore what being beautiful in the alternative community looks and feels like, and how far we go for aesthetics. I taught myself choreography to capture the movement I wanted. Erik and I designed a video that captured both the sexiness I wanted and the reality of cutting and injecting ourselves for it.”

“It was great working on this project with EVA X. I had heard this song from demo and instantly knew it was a special track, so doing the video became a really cool collaboration.

With the cyberpunk vibes combined with the themes of unattainable perfection and trans-human feels, it was something that I was excited to push my skills as a cinematographer and video editor, and also try something really stylized.

Color correction/color grading also played a huge role, with the mix of that kind of action movie palette, and getting it to make visual sense with the red/club theme.” 
– ERIK GUSTAFSON (GRENDEL / ADORATION DESTROYED)

Facebook Comments

About the author

Bobby Caughron

Bobby Caughron is a music journalist and Editor-In-Chief for XS ROCK. He began a life-long fan of hard rock and metal music after hearing KISS as a kid. He is still an avid fan of the 80s metal scene and continues to discover and write about new music in all rock genres today.

XS ROCK Back Issues

Check Out Bang Your Head Apparel!

Get All The Latest News From XS ROCK In Your Email

Subscribe to our mailing list and get pdates to your email inbox.

Thank you for subscribing.

Something went wrong.

Buy Hair Metal!