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Dead Poet Society Release “I Never Loved Myself Like I Loved You” Video

Los Angeles-based alt-rock outfit DEAD POET SOCIETY have released the video for their song “I never loved myself like I loved you,” which is featured on their debut album -!- (said as “The Exclamation Album.”). Watch it here.
The video is an impromptu, one-take affair, which sees lead singer Jack Underkofler slowly unravel as he walks the streets of L.A.. Like much of -!-, the video highlights the emotional and self-reflective adversity that the band exercises through their music.
“This video was completely shot by accident,” the band explains. “We were in the process of pre-production, getting test shots with our iPhones. We improvised a possible scene and ended up capturing a moment that resonated with us all so strongly that we felt we had to release it as the actual video itself. It’s not perfect in terms of its aesthetic or technical value, but the imperfection is what this song is about. For us, this video captured the exact emotions and feelings that went into writing this song, and that’s what matters.”
Underkolfer recently spoke with The Recording Academy/GRAMMY.com for their ongoing segment “Herbal Tea & White Sofas.” Watch it here.
Dead Poet Society are receiving some well-deserved recognition on the strength of their new album. The record’s lead single, “.CoDA., ” is the band’s first track to chart in the Top 25 at Active Rock. The band also announced its first tour of 2021, supporting their longtime friends in Badflower on a North American run this fall. All dates are below.

LISTEN TO DEAD POET SOCIETY:“.intoodeep.“”.CoDA.“”.loveyoulikethat.”  DEAD POET SOCIETY ARE:Jack Underkofler — Vocals/GuitarJack Collins — GuitarWill Goodroad — DrumsDylan Brenner — Bass
DEAD POET SOCIETYOn Tour w/ Badflower & Teenage Wrist
Sept 21 – Charlotte, NC @ FillmoreSept 22 – Pittsburgh, PA @ Stage AESept 23 – New York, NY @ Webster HallSept 25 – Dover, DE @ Firefly*Sept 26 – Louisville, KY @ Louder Than Life*Sept 28 – Montreal, QC @ AstralSept 29 – Toronto, ON @ The Axis ClubSept 30 – Detroit, MI @ St Andrews HallOct 1 – Grand Rapids, MI @ 20 Monroe LiveOct 2 – Chicago, IL @ Bottom LoungeOct 3 – Milwaukee, WI @ The RaveOct 5 – Kansas City, MO @ Granada TheaterOct 6 – Lincoln, NE @ Bourbon TheaterOct 7 – Denver, CO @ Gothic TheatreOct 9 – Sacramento, CA @ Aftershock*Oct 10 – Boise, ID @ Knitting FactoryOct 12 – Seattle, WA @ NeumosOct 13 – Spokane, WA @ Knitting FactoryOct 16 – Los Angeles, CA @ The FondaOct 17 – San Diego, CA @ The ObservatoryOct 18 – Phoenix, AZ @ The PressroomOct 20 – Houston, TX @ Warehouse LiveOct 21 – Corpus Christi @ Brewster St Ice HouseOct 22 – Dallas, TX @ HIFIOct 23 – Little Rock, AR @ RevolutionOct 24 – Huntsville, AR @ Mars Music HallOct 26 – Mobile, AL @ Soul KitchenOct 28 – Ft. Lauderdale, FL @ Culture RoomOct 29 – Tampa, FL @ JanuusOct 30 – Atlanta, GA @ The Masquerade (Heaven)Oct 31 – Nashville, TN @ Basement East
*- Festival Date

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About the author

Bobby Caughron

Bobby Caughron is a music journalist and Editor-In-Chief for XS ROCK. He began a life-long fan of hard rock and metal music after hearing KISS as a kid. He is still an avid fan of the 80s metal scene and continues to discover and write about new music in all rock genres today.

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